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White Papers and Magazine Articles

Mark Jeffery and Mike Ligas, (December 2008), Strategies for the Next Generation CIO Leader, Kellogg White Paper.

Mark Jeffery, (June 2008), Expand Your Outlook, Teradata Magazine, pp. 12-13.

Mark Jeffery and Manoj Rana, (May 2008), Driving Growth, Profitability and Efficiency Through IT, Kellogg White Paper.

Mark Jeffery and Saurabh Mishra, (Jan. 2007), Strategic Marketing Performance Management: Challenges and Best Practices, Kellogg White Paper.

Mark Jeffery, (Sep. 2007), Best Practice ROI Marketing, Kellogg/Microsoft executive circle article.

Mark Jeffery and Lynn Brown, (Oct. 2006), The Story of Engagement – A Roundtable on the Art of Leadership, Waste Management White Paper Summary for Executive Summit CEO Participants.

Mark Jeffery, (Sep. 2003), Which IT Investment Should I Make? How Executives Can Balance Risk and Return For Long-term Strategic Results, Kellogg/Teradata White Paper.