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Mark Jeffery
Mark Jeffery, Managing Partner of Agile Insights LLC, directs an active research program at the Kellogg School of Management in the Center for Research on Technology and Innovation. The research has generated significant insights on how organizations realize strategic value.

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Mark Jeffery
<video on unlocking strategic value> video

A snapshot of research findings:

• 71% of firms do not use analytics in decision making
• 69% do not have well-defined criteria to define project success
• 65% do not track project benefits
• 57% do not use business cases to evaluate marketing campaigns for funding
• 51% believe their staff do not understand metrics like ROI, IRR, and CLTV
• 75% never consider a projects option value