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Mark Jeffery is the Managing Partner of Agile Insights LLC and the Director of Technology Initiatives in the Center for Research on Technology and Innovation at the Kellogg School of Management. His consulting practice focuses on enterprise performance management, unlocking business value from marketing and IT, and data-driven marketing strategy and execution. Mark leads an active research program at Kellogg and has recently surveyed 252 Fortune 1000 firms on strategic marketing performance management, capturing $53 billion of annual marketing spending. He has also previously surveyed 179 Fortune 1000 firms and 44 Federal Government agencies on IT management best practices, capturing $70 billion of annual IT spending.

Mark is frequently invited to give keynote presentations at executive conferences. For example, in March 2009 he gave the keynote at the Key Leader Briefing to the CEO and top 300 executives at the McGraw-Hill Companies on Bridging the IT - Business Divide. In 2006 he facilitated and chaired the CEO executive summit The Story of Engagement: A Roundtable on the Art of Leadership held at Pebble Beach. Other conferences keynotes include the 2007 Teradata Partners Conference Executive Track in Las Vegas, the Mercury/Accenture Optimize IT Governance Executive Summits held in San Francisco, Chicago, Atlanta, New York and Chicago, the NCR Senior Open Drive for Success executive event, and the Veterans Affairs’ and CIA’s respective project management conferences.

Mark directs multiple Kellogg executive programs including Managing Customer Relationships for Profit and Driving Strategic Value from IT. He also teaches the Kellogg executive MBA course Strategic Data-Driven Marketing and custom executive programs at organizations including Microsoft, DuPont, Sony, Nissan, Philips, and the CIA. He has also designed and delivered best practice workshops to Blue Cross Blue Shield Association executive leadership team and the US. Department of Veterans Affairs managers. In 2008 Mark launched the Kellogg Technology Strategy Summits, an intense knowledge-sharing forum for CIO/CTO and VP level executives.

He has more than 30 publications in management, scientific, and technology journals, as well as four book chapters including the chapter on return on investment analysis in the forthcoming Wiley 2009 Handbook of Technology Management. Mark has also developed 22 original case studies distributed through Harvard Case Publishing. His most recent academic research publications are on the value of flexibility and using real options for enterprise risk management. In March 2010 Wiley will publish his first book Data-Driven Marketing - The 15 Metrics Every Marketer Should Know.

Consulting clients include Microsoft, Intel, Cisco Systems, NAVISTAR, The McGraw-Hill Companies, Waste Management, Teradata, Blue Cross Blue Shield Association, AAA Northern California, CCCIS, US. Department of Veterans Affairs, the CIA, and the US. Navy e-Business Operations Office.

He holds a Ph.D. in theoretical physics from Drexel University (1991) and an MBA from the Kellogg School of Management (2001).